Some have used the hashtag #CubicleFlorist in their descriptions of me. Yes, I will admit my earlier days in the Real Estate industry things got out of hand quickly – my cubicle basically had its own ozone! What I could not convince my wife to let me keep in the home, I very quietly and unceremoniously forced upon my office-mates. From traditional lilies and orchids, to carnivorous varieties (bogs!) and everything in between. At one point I assumed the role of “Office Plant Manager” and was bestowed upon a 9-year-old Ficus tree, nursed back to life a Peruvian Nerve Plant, started a bonsai collection, and had a pothos almost eat my computer. Yes, things escalated quickly.
While I am unsure where my passion for plants came from (the only ones who don’t kill everything they touch in my family are my brother Seth and my Grandmother!) I am certain about one thing: Plants Maketh The Home. Aside from the variety of health benefits associated with live plants in the home, they bring a sort of comfortableness – a touch of softness that transforms the rigidity of a house into a home, a living space. Scroll through any Pinterest or Instagram feed on house plants and you’ll get the idea – sterile spaces subtly (and elegantly!) pop with color, freshness, and a calming sense of peace. Grounded. Home. Even the pots or crates that hold these plants take on a meaning of their own and can be used to accent room colors, codify décor, or solidify a sense of continuity throughout a space. Scroll through our real estate photos and you will see decorative plants in almost every listing photo!
Many articles have been written over the years on the benefits of plants in the home. What they have all left out? You. All things in our lives are merely extensions of ourselves – plants play an integral part in defining and showcasing our personality. Think about it: the candles you buy, the soaps or fragrances you use, the solvents you clean with…all these smells and advertisements have lemons, lavender, pine, vanilla, cinnamon…
Fresh Basil plants in the kitchen? Check.
Pine bonsais for therapy in the home office? Check.
Plumeria in the sunroom? Check.
Venus Fly Traps in the kids room? Check.
As we celebrate World Environment Day, it’s important to underline here that all this begins with You – expressively showcasing You by the warmth and life you bring into your home as a reflection of the environment around you. We as a Human Race are joined together, all of us in this life, and apart from all the rest of the chaos – the noise – there is one place on this great Earth that shelters us, comforts us, provides us sanctuary: Your Home.
Call to action today? Fill your home with Joy – fill it with houseplants! (*Not checking with your significant other first may be hazardous to your health.)
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By now you’ve probably heard every REALTOR® you know yelling from the rooftops, We need more inventory!!! “Now is the time to sell!” While that is definitely true, buyers are more selective now than ever. You need a strategy to ensure you hit the market at your very best!
In order to sell your home for the highest price possible and in the least amount of time (meaning less showings, less cleaning, less inconvenience to you), you’re going to need to create the most demand possible when it goes up for sale (with the help of a great Real Estate Agent of course). I have a simple 3-part plan that will help your home get the maximum exposure and create the most demand right away!
PART ONE: Focus on Selling a Lifestyle
You’re not just selling a home, you’re selling a lifestyle. This means you’ll want to think beyond square footage and room sizes and determine how to best highlight the features of your home that will show the lifestyle someone can expect to have if they live there. Think about experiences like holidays around the big kitchen island or gatherings around the awesome firepit out back!
Ask yourself questions such as what feature did you love most about your home when you bought it and which room do you spend the most time in. Share these answers with your Real Estate Agent so they can market a lifestyle, not just the house.
PART TWO: Stage to Sell
Staging your home for sale is crucial in attracting the most buyers and generating the most interest in your home when it’s for sale.
To get started, depersonalize and declutter first so potential buyers can more easily picture themselves living in the home rather than feeling like they’re in someone else’s home. Make sure to appeal to today’s buyers. Talk with your agent about what updates or small changes will make the biggest impact to attract what most buyers are looking for these days.
PART THREE: Have a Pricing Strategy
If you want to attract the most buyers as soon as that for sale sign goes up, it’s important to have a pricing strategy in place. Many sellers believe they should list their home over value and lower it as needed, but the problem is that doing this will only hurt your chance at attracting the most amount of buyers possible (therefore driving up the sale price). The problem is that it will decrease the number of interested buyers right when you list, could increase the length of time your home sits on the market and ultimately decrease your final sale price (which means less money in your pocket).
What you feel your home is worth on paper might not necessarily match what the market is saying your home is worth. The current market and the buyers are going to determine the value of your home. Make sure you’re looking at market trends, other homes that have recently sold and be realistic. The best-case scenario is that you get several offers on your home, and you get to choose the price AND terms.
With the right real estate professional guiding you and this simple 3-part plan, you’ll have buyers lined up outside your home in no time! If you have questions about how we can tailor this plan to your unique property, let’s talk!